Words matter, as do images
At the Cape Cod Tech Council, Eve Zuckoff, a reporter for WCAI, talked about the challenges of covering climate change. Looking at statistics, she saw that removing Climate Change from the headline can increase the number of people who will click on a particular story.
What word or phrase are you using that can turn some people off?
Having an image can increase click throughs by 42% in emails. What image will you use?